Last updated: 1 September 2026
1. What We Collect
When you place an order, create an account or subscribe to our newsletter, we collect your name, email address, phone number, delivery address and order history. Payment card details are handled by our payment partners and are never stored on our servers.
We also collect standard technical data - browser type, device, pages viewed and approximate location derived from your IP address - to keep the site secure and improve performance.
2. How We Use It
- To process and deliver your orders, and send transactional updates
- To handle returns, exchanges and customer support requests
- To send promotional emails or WhatsApp messages, only where you have opted in
- To detect and prevent fraud, misuse and security incidents
- To comply with legal and tax obligations in India
3. Who We Share It With
We share only what is necessary with three types of partners: courier companies (name, address, phone) to deliver your parcel; payment gateways (order value and reference) to complete your transaction; and analytics or email providers who process data on our instructions under contractual confidentiality.
We do not sell, rent or trade your personal information to anyone.
4. Cookies
We use essential cookies to keep your cart, login session and preferences working. Optional analytics cookies help us understand which pages are useful. You can clear or block cookies in your browser settings - the shop will still work, though your bag may not be remembered.
5. Data Retention
Order records are kept for the period required under Indian tax and accounting law. Newsletter data is retained until you unsubscribe. When data is no longer required, it is deleted or irreversibly anonymised.
6. Your Rights
You may request a copy of the data we hold about you, ask us to correct inaccuracies, withdraw marketing consent or ask us to delete your account. Write to [email protected] from your registered email address and we will respond within 30 days.
7. Security
Access to customer data is restricted to staff who need it to do their jobs. The site is served over HTTPS, and our payment partners are PCI-DSS compliant. No system is perfectly secure, but we review our practices regularly and act quickly on any reported issue.
8. Children Privacy
We sell children clothing but we do not knowingly collect information from children. All purchases and accounts are created by parents or guardians. If you believe a child has shared information with us, contact us and we will remove it.
9. Changes & Contact
We may update this policy as our services evolve; the revision date above shows the latest version. Questions about this policy can be sent to [email protected] or through our contact page.
- We collect only what an order needs.
- Card details stay with our payment partners.
- Marketing messages are opt-in only.
- You can ask us to delete your data anytime.
Email us at [email protected] and we will get back to you within 30 days.